AI-Enhanced
Creativity
I'm Emmanuel Cantón. Creative Lead focused on purposeful design, AI-driven innovation, and empowering others through clarity and growth.
A selection of Clients I've worked with
A selection of Clients
I've worked with
01
//Work Style
01
//Work Style
How it is to work with me?
How it is to work with me?
Start with curiosity
I ask questions to understand the real need behind the request. By avoiding assumptions and focusing on context, I create work that is intentional and aligned with the goal.
Start with curiosity
I ask questions to understand the real need behind the request. By avoiding assumptions and focusing on context, I create work that is intentional and aligned with the goal.
Start with curiosity
I ask questions to understand the real need behind the request. By avoiding assumptions and focusing on context, I create work that is intentional and aligned with the goal.
Start with curiosity
I ask questions to understand the real need behind the request. By avoiding assumptions and focusing on context, I create work that is intentional and aligned with the goal.
Understand the constraints
I clarify platform, audience, format, and usage early on. These constraints guide the work and ensure the result is effective and usable.
Understand the constraints
I clarify platform, audience, format, and usage early on. These constraints guide the work and ensure the result is effective and usable.
Understand the constraints
I clarify platform, audience, format, and usage early on. These constraints guide the work and ensure the result is effective and usable.
Understand the constraints
I clarify platform, audience, format, and usage early on. These constraints guide the work and ensure the result is effective and usable.
Shoot to aim better
I move fast with early iterations to remove assumptions and get feedback quickly. This helps us find the right direction before refining.
Shoot to aim better
I move fast with early iterations to remove assumptions and get feedback quickly. This helps us find the right direction before refining.
Shoot to aim better
I move fast with early iterations to remove assumptions and get feedback quickly. This helps us find the right direction before refining.
Shoot to aim better
I move fast with early iterations to remove assumptions and get feedback quickly. This helps us find the right direction before refining.
Create together
I involve you throughout the process, sharing progress and decisions along the way. We build the work together, not in isolation.
Create together
I involve you throughout the process, sharing progress and decisions along the way. We build the work together, not in isolation.
Create together
I involve you throughout the process, sharing progress and decisions along the way. We build the work together, not in isolation.
Create together
I involve you throughout the process, sharing progress and decisions along the way. We build the work together, not in isolation.
Always go beyond
I look for blind spots and missed opportunities that aren’t always part of the initial request. By questioning what’s missing and considering what could add extra value, I aim to elevate the result beyond what was originally asked for.
Always go beyond
I look for blind spots and missed opportunities that aren’t always part of the initial request. By questioning what’s missing and considering what could add extra value, I aim to elevate the result beyond what was originally asked for.
Always go beyond
I look for blind spots and missed opportunities that aren’t always part of the initial request. By questioning what’s missing and considering what could add extra value, I aim to elevate the result beyond what was originally asked for.
Always go beyond
I look for blind spots and missed opportunities that aren’t always part of the initial request. By questioning what’s missing and considering what could add extra value, I aim to elevate the result beyond what was originally asked for.
Your Satisfaction Matters
I want you to be happy with the result. If something doesn’t feel right, we adjust and refine together until it matches what you have in mind.
Your Satisfaction Matters
I want you to be happy with the result. If something doesn’t feel right, we adjust and refine together until it matches what you have in mind.
Your Satisfaction Matters
I want you to be happy with the result. If something doesn’t feel right, we adjust and refine together until it matches what you have in mind.
Your Satisfaction Matters
I want you to be happy with the result. If something doesn’t feel right, we adjust and refine together until it matches what you have in mind.
Those who learn AI now
will lead tomorrow.
02
//Testimonial
02
//Testimonial
02
//Testimonial
02
//Testimonial
Co-workers
and clients say
Wendy Bogers
Founder Ligo | Forbes top 50 female founders in Europe
Emmanuel is a talented designer with a creative mind. He worked mostly with our marketing team, but also assisted the product team. Quality is important to him and he is very reliable. Besides the fact that he is just a really great guy, it was a pleasure to be working with him.
Camila Chisini
Team Leader & Team Lead at Superside
Emmanuel is part of my creative team at Superside. He is a talented designer that can navigate across different capabilities, such as branding, illustration and AI. His strongest skils is his strategic mindset — he is not just capable of producing outstanding design solutions, but also defining powerful concepts behind it. He is eager to learn, always seeking knowledge, but he is kind and open to share and teach others without holding back. Emmanuel is the most proactive professional I have ever known and he can be a great asset for any company.
Yoly De Sedas
Creative Project Manager at Superside
Emmanuel makes a positive impact on every project he is involved in. Working with him has always been a highlight for me. He brings a unique perspective to every project, and his artwork consistently impresses with its originality and depth. What I appreciate most about Emmanuel is his approachable nature and consistent reliability. Our collaborations are always smooth, with him adding incredible value through his thoughtful insights and technical skills...
Rute Sofia
Creative Team & Account Lead
I had the pleasure of working closely with Manu, and I can confidently say he is one of the most systematic and pragmatic professionals I’ve ever collaborated with. If there’s a process needed, Manu either already has it, or will build one that actually works. He brings structure to complexity, clarity to ambiguity, and always does so with a calm, thoughtful approach. His ability to balance speed with rigor makes him incredibly effective, especially in fast-paced environments.
Suam Barrantes
Speaker-Formador en Ventas y Comunicacion
He trabajado con Emmanuel y ha sabido captar mis ideas a la perfección para convertirlas en trabajos creativos mezclando IA con un resultado excepcional, además es un tío abierto, entendible y fácil de trabajar, ahora es parte de mis proveedores de confianza.
Gabriela Fernández
Creative Direction | Design, Illustration & Storyteling
I have worked with Emmanuel at many stages of our professional lives, and he has always been a highly creative individual, attentive to detail, and an excellent communicator. His training has been an excellent guide to seamlessly incorporate artificial intelligence into my work because it provides foundational tools for AI-generated imagery, regardless of the industry you're in. Now I feel much more confident and in control when approaching projects, with more resources at my disposal.
Wendy Bogers
Founder Ligo | Forbes top 50 female founders in Europe
Emmanuel is a talented designer with a creative mind. He worked mostly with our marketing team, but also assisted the product team. Quality is important to him and he is very reliable. Besides the fact that he is just a really great guy, it was a pleasure to be working with him.
Camila Chisini
Team Leader & Team Lead at Superside
Emmanuel is part of my creative team at Superside. He is a talented designer that can navigate across different capabilities, such as branding, illustration and AI. His strongest skils is his strategic mindset — he is not just capable of producing outstanding design solutions, but also defining powerful concepts behind it. He is eager to learn, always seeking knowledge, but he is kind and open to share and teach others without holding back. Emmanuel is the most proactive professional I have ever known and he can be a great asset for any company.
Yoly De Sedas
Creative Project Manager at Superside
Emmanuel makes a positive impact on every project he is involved in. Working with him has always been a highlight for me. He brings a unique perspective to every project, and his artwork consistently impresses with its originality and depth. What I appreciate most about Emmanuel is his approachable nature and consistent reliability. Our collaborations are always smooth, with him adding incredible value through his thoughtful insights and technical skills...
Rute Sofia
Creative Team & Account Lead
I had the pleasure of working closely with Manu, and I can confidently say he is one of the most systematic and pragmatic professionals I’ve ever collaborated with. If there’s a process needed, Manu either already has it, or will build one that actually works. He brings structure to complexity, clarity to ambiguity, and always does so with a calm, thoughtful approach. His ability to balance speed with rigor makes him incredibly effective, especially in fast-paced environments.
Suam Barrantes
Speaker-Formador en Ventas y Comunicacion
He trabajado con Emmanuel y ha sabido captar mis ideas a la perfección para convertirlas en trabajos creativos mezclando IA con un resultado excepcional, además es un tío abierto, entendible y fácil de trabajar, ahora es parte de mis proveedores de confianza.
Gabriela Fernández
Creative Direction | Design, Illustration & Storyteling
I have worked with Emmanuel at many stages of our professional lives, and he has always been a highly creative individual, attentive to detail, and an excellent communicator. His training has been an excellent guide to seamlessly incorporate artificial intelligence into my work because it provides foundational tools for AI-generated imagery, regardless of the industry you're in. Now I feel much more confident and in control when approaching projects, with more resources at my disposal.
Wendy Bogers
Founder Ligo | Forbes top 50 female founders in Europe
Emmanuel is a talented designer with a creative mind. He worked mostly with our marketing team, but also assisted the product team. Quality is important to him and he is very reliable. Besides the fact that he is just a really great guy, it was a pleasure to be working with him.
Camila Chisini
Team Leader & Team Lead at Superside
Emmanuel is part of my creative team at Superside. He is a talented designer that can navigate across different capabilities, such as branding, illustration and AI. His strongest skils is his strategic mindset — he is not just capable of producing outstanding design solutions, but also defining powerful concepts behind it. He is eager to learn, always seeking knowledge, but he is kind and open to share and teach others without holding back. Emmanuel is the most proactive professional I have ever known and he can be a great asset for any company.
Yoly De Sedas
Creative Project Manager at Superside
Emmanuel makes a positive impact on every project he is involved in. Working with him has always been a highlight for me. He brings a unique perspective to every project, and his artwork consistently impresses with its originality and depth. What I appreciate most about Emmanuel is his approachable nature and consistent reliability. Our collaborations are always smooth, with him adding incredible value through his thoughtful insights and technical skills...
Rute Sofia
Creative Team & Account Lead
I had the pleasure of working closely with Manu, and I can confidently say he is one of the most systematic and pragmatic professionals I’ve ever collaborated with. If there’s a process needed, Manu either already has it, or will build one that actually works. He brings structure to complexity, clarity to ambiguity, and always does so with a calm, thoughtful approach. His ability to balance speed with rigor makes him incredibly effective, especially in fast-paced environments.
Suam Barrantes
Speaker-Formador en Ventas y Comunicacion
He trabajado con Emmanuel y ha sabido captar mis ideas a la perfección para convertirlas en trabajos creativos mezclando IA con un resultado excepcional, además es un tío abierto, entendible y fácil de trabajar, ahora es parte de mis proveedores de confianza.
Gabriela Fernández
Creative Direction | Design, Illustration & Storyteling
I have worked with Emmanuel at many stages of our professional lives, and he has always been a highly creative individual, attentive to detail, and an excellent communicator. His training has been an excellent guide to seamlessly incorporate artificial intelligence into my work because it provides foundational tools for AI-generated imagery, regardless of the industry you're in. Now I feel much more confident and in control when approaching projects, with more resources at my disposal.
Wendy Bogers
Founder Ligo | Forbes top 50 female founders in Europe
Emmanuel is a talented designer with a creative mind. He worked mostly with our marketing team, but also assisted the product team. Quality is important to him and he is very reliable. Besides the fact that he is just a really great guy, it was a pleasure to be working with him.
Camila Chisini
Team Leader & Team Lead at Superside
Emmanuel is part of my creative team at Superside. He is a talented designer that can navigate across different capabilities, such as branding, illustration and AI. His strongest skils is his strategic mindset — he is not just capable of producing outstanding design solutions, but also defining powerful concepts behind it. He is eager to learn, always seeking knowledge, but he is kind and open to share and teach others without holding back. Emmanuel is the most proactive professional I have ever known and he can be a great asset for any company.
Yoly De Sedas
Creative Project Manager at Superside
Emmanuel makes a positive impact on every project he is involved in. Working with him has always been a highlight for me. He brings a unique perspective to every project, and his artwork consistently impresses with its originality and depth. What I appreciate most about Emmanuel is his approachable nature and consistent reliability. Our collaborations are always smooth, with him adding incredible value through his thoughtful insights and technical skills...
Rute Sofia
Creative Team & Account Lead
I had the pleasure of working closely with Manu, and I can confidently say he is one of the most systematic and pragmatic professionals I’ve ever collaborated with. If there’s a process needed, Manu either already has it, or will build one that actually works. He brings structure to complexity, clarity to ambiguity, and always does so with a calm, thoughtful approach. His ability to balance speed with rigor makes him incredibly effective, especially in fast-paced environments.
Suam Barrantes
Speaker-Formador en Ventas y Comunicacion
He trabajado con Emmanuel y ha sabido captar mis ideas a la perfección para convertirlas en trabajos creativos mezclando IA con un resultado excepcional, además es un tío abierto, entendible y fácil de trabajar, ahora es parte de mis proveedores de confianza.
Gabriela Fernández
Creative Direction | Design, Illustration & Storyteling
I have worked with Emmanuel at many stages of our professional lives, and he has always been a highly creative individual, attentive to detail, and an excellent communicator. His training has been an excellent guide to seamlessly incorporate artificial intelligence into my work because it provides foundational tools for AI-generated imagery, regardless of the industry you're in. Now I feel much more confident and in control when approaching projects, with more resources at my disposal.
Wendy Bogers
Founder Ligo | Forbes top 50 female founders in Europe
Emmanuel is a talented designer with a creative mind. He worked mostly with our marketing team, but also assisted the product team. Quality is important to him and he is very reliable. Besides the fact that he is just a really great guy, it was a pleasure to be working with him.
Camila Chisini
Team Leader & Team Lead at Superside
Emmanuel is part of my creative team at Superside. He is a talented designer that can navigate across different capabilities, such as branding, illustration and AI. His strongest skils is his strategic mindset — he is not just capable of producing outstanding design solutions, but also defining powerful concepts behind it. He is eager to learn, always seeking knowledge, but he is kind and open to share and teach others without holding back. Emmanuel is the most proactive professional I have ever known and he can be a great asset for any company.
Yoly De Sedas
Creative Project Manager at Superside
Emmanuel makes a positive impact on every project he is involved in. Working with him has always been a highlight for me. He brings a unique perspective to every project, and his artwork consistently impresses with its originality and depth. What I appreciate most about Emmanuel is his approachable nature and consistent reliability. Our collaborations are always smooth, with him adding incredible value through his thoughtful insights and technical skills...
Rute Sofia
Creative Team & Account Lead
I had the pleasure of working closely with Manu, and I can confidently say he is one of the most systematic and pragmatic professionals I’ve ever collaborated with. If there’s a process needed, Manu either already has it, or will build one that actually works. He brings structure to complexity, clarity to ambiguity, and always does so with a calm, thoughtful approach. His ability to balance speed with rigor makes him incredibly effective, especially in fast-paced environments.
Suam Barrantes
Speaker-Formador en Ventas y Comunicacion
He trabajado con Emmanuel y ha sabido captar mis ideas a la perfección para convertirlas en trabajos creativos mezclando IA con un resultado excepcional, además es un tío abierto, entendible y fácil de trabajar, ahora es parte de mis proveedores de confianza.
Gabriela Fernández
Creative Direction | Design, Illustration & Storyteling
I have worked with Emmanuel at many stages of our professional lives, and he has always been a highly creative individual, attentive to detail, and an excellent communicator. His training has been an excellent guide to seamlessly incorporate artificial intelligence into my work because it provides foundational tools for AI-generated imagery, regardless of the industry you're in. Now I feel much more confident and in control when approaching projects, with more resources at my disposal.
03
//Skills
03
//Skills
03
//Skills
03
//Skills
These are my
core skills
These are my
core skills
Creative Direction
I turn unclear requests into concrete solutions by identifying the real problem and proposing strategic design directions.
Creative Direction
I turn unclear requests into concrete solutions by identifying the real problem and proposing strategic design directions.
Creative Direction
I turn unclear requests into concrete solutions by identifying the real problem and proposing strategic design directions.
Creative Direction
I turn unclear requests into concrete solutions by identifying the real problem and proposing strategic design directions.
Generative AI
I create custom photography, motion, and video with AI, reducing time and cost while delivering flexible, high-quality results.
Generative AI
I create custom photography, motion, and video with AI, reducing time and cost while delivering flexible, high-quality results.
Generative AI
I create custom photography, motion, and video with AI, reducing time and cost while delivering flexible, high-quality results.
Generative AI
I create custom photography, motion, and video with AI, reducing time and cost while delivering flexible, high-quality results.
Team Leadership
I lead multidisciplinary teams by structuring workflows and ensuring every role works in synergy toward a shared outcome.
Team Leadership
I lead multidisciplinary teams by structuring workflows and ensuring every role works in synergy toward a shared outcome.
Team Leadership
I lead multidisciplinary teams by structuring workflows and ensuring every role works in synergy toward a shared outcome.
Team Leadership
I lead multidisciplinary teams by structuring workflows and ensuring every role works in synergy toward a shared outcome.
Brand Creation
I help align your business with the perception you want to create, building a cohesive visual system that scales across all future assets.
Brand Creation
I help align your business with the perception you want to create, building a cohesive visual system that scales across all future assets.
Brand Creation
I help align your business with the perception you want to create, building a cohesive visual system that scales across all future assets.
Brand Creation
I help align your business with the perception you want to create, building a cohesive visual system that scales across all future assets.
Illustration
I create illustrations, from characters to products and infographics, that synthesize complex ideas into clear, digestible visual assets.
Illustration
I create illustrations, from characters to products and infographics, that synthesize complex ideas into clear, digestible visual assets.
Illustration
I create illustrations, from characters to products and infographics, that synthesize complex ideas into clear, digestible visual assets.
Illustration
I create illustrations, from characters to products and infographics, that synthesize complex ideas into clear, digestible visual assets.
04
//Valuable Content
04
//Valuable Content
04
//Valuable Content
04
//Valuable Content
Understand how people have succeded in the Creative Industry
Ines Poggio on The Real Reason Creatives Fear AI
Ines Poggio on The Real Reason Creatives Fear AI
Cristian Rojas - What is keeping you stuck?
Cristian Rojas - What is keeping you stuck?
Ines Poggio - The Real Reason Creatives Fear AI
Cristian Rojas - What is keeping you stuck?
Ines Poggio - The Real Reason Creatives Fear AI
Cristian Rojas - What is keeping you stuck?
05
//About me
05
//About me
05
//About me
05
//About me
I'm Emmanuel
Cantón
I'm Emmanuel
Cantón
I'm Emmanuel
Cantón
Creative Leader
After 4 consecutive promotions I'm currently working as a Creative Lead at Superside with top brands like Webflow, Amazon, Vimeo, and Grammarly at Superside where I have used AI and creativity to deliver stunning visuals for companies that needed to improve their visual assets.
Creative Leader
After 4 consecutive promotions I'm currently working as a Creative Lead at Superside with top brands like Webflow, Amazon, Vimeo, and Grammarly at Superside where I have used AI and creativity to deliver stunning visuals for companies that needed to improve their visual assets.
Creative Leader
After 4 consecutive promotions I'm currently working as a Creative Lead at Superside with top brands like Webflow, Amazon, Vimeo, and Grammarly at Superside where I have used AI and creativity to deliver stunning visuals for companies that needed to improve their visual assets.
Creative Leader
After 4 consecutive promotions I'm currently working as a Creative Lead at Superside with top brands like Webflow, Amazon, Vimeo, and Grammarly at Superside where I have used AI and creativity to deliver stunning visuals for companies that needed to improve their visual assets.
AI Mentor
I’ve coached and mentored Creatives and Creative Leads on how to integrate AI into their workflows. I also collaborated with the Learning and Development team to create an AI-focused course designed specifically for creative professionals.
AI Mentor
I’ve coached and mentored Creatives and Creative Leads on how to integrate AI into their workflows. I also collaborated with the Learning and Development team to create an AI-focused course designed specifically for creative professionals.
AI Mentor
I’ve coached and mentored Creatives and Creative Leads on how to integrate AI into their workflows. I also collaborated with the Learning and Development team to create an AI-focused course designed specifically for creative professionals.
AI Mentor
I’ve coached and mentored Creatives and Creative Leads on how to integrate AI into their workflows. I also collaborated with the Learning and Development team to create an AI-focused course designed specifically for creative professionals.
Former University Teacher
For three years, I taught graphic design at the college level, helping young designers refine their skills and build confidence in their craft. I’ve also led international workshops with students from the United States and Cuba, achieving incredible results with a practical and inclusive approach.
Former University Teacher
For three years, I taught graphic design at the college level, helping young designers refine their skills and build confidence in their craft. I’ve also led international workshops with students from the United States and Cuba, achieving incredible results with a practical and inclusive approach.
Former University Teacher
For three years, I taught graphic design at the college level, helping young designers refine their skills and build confidence in their craft. I’ve also led international workshops with students from the United States and Cuba, achieving incredible results with a practical and inclusive approach.
Former University Teacher
For three years, I taught graphic design at the college level, helping young designers refine their skills and build confidence in their craft. I’ve also led international workshops with students from the United States and Cuba, achieving incredible results with a practical and inclusive approach.
06
//FAQ
Frequently Asked Questions
01
Who is Emmanuel Cantón and what does he do?
02
What kind of brands Emmanuel Cantón has worked for?
03
How does Emmanuel Cantón use AI in creative work?
04
How do others describe working with him?
05
What has Emmanuel Cantón achieved?
06
//FAQ
Frequently Asked Questions
01
Who is Emmanuel Cantón and what does he do?
02
What kind of brands Emmanuel Cantón has worked for?
03
How does Emmanuel Cantón use AI in creative work?
04
How do others describe working with him?
05
What has Emmanuel Cantón achieved?
06
//FAQ
Frequently Asked Questions
Who is Emmanuel Cantón and what does he do?
What kind of brands Emmanuel Cantón has worked for?
How does Emmanuel Cantón use AI in creative work?
How do others describe working with him?
What has Emmanuel Cantón achieved?
06
//FAQ
Frequently Asked Questions
01
Who is Emmanuel Cantón and what does he do?
02
What kind of brands Emmanuel Cantón has worked for?
03
How does Emmanuel Cantón use AI in creative work?
04
How do others describe working with him?
05
What has Emmanuel Cantón achieved?
Click to get
in touch with me
Click to get
in touch with me
Click to get in touch with me